04′ Grow · SEO, AEO & GEO
Be found everywhere your customers ask.
Search is no longer just ten blue links. Our SEO, AEO, GEO service optimises your website for Google, for answer engines, and for the AI assistants your customers now ask first.
Overview
SEO, AEO, GEO: three kinds of visibility. One strategy.
Your customers search in more places than ever. We make sure your business is easy to find, easy to understand and easy to recommend in all of them.
| Feature | What it means | Where you appear |
|---|---|---|
| SEO | Search engine optimisation: earning rankings in traditional results | Google and Bing results, Google Maps |
| AEO | Answer engine optimisation: structuring content as clear, direct answers | Featured snippets, People Also Ask, voice assistants |
| GEO | Generative engine optimisation: making your business easy for AI to understand, trust and cite | ChatGPT, Gemini, Perplexity, Google AI Overviews |
Scope
What's included.
- 01Technical SEO audit and fixes: crawlability, indexation, Core Web Vitals
- 02Keyword and question research based on how your buyers search
- 03Content strategy and an editorial calendar
- 04On-page optimisation of titles, headings, internal links and copy
- 05Structured data from Schema.org (opens in a new tab): Organization, Service, FAQPage, LocalBusiness and more
- 06Local SEO and Google Business Profile optimisation
- 07Entity and citation building so AI models recognise your business
- 08AI crawler access and an llms.txt file
- 09Monthly reporting on rankings, traffic, conversions and AI citations
Approach
How it works.
01′
Audit
Technical health, content gaps and where competitors outrank you.
02′
Strategy
A prioritised plan: what to fix, what to write, in what order.
03′
Implement
We make the changes, or brief your team if you prefer.
04′
Measure
Monthly reports, and a plan that adapts to what the data shows.
Who it's for
Built for teams like yours.
01
Invisible businesses
Good companies that don't show up when customers search.
02
Content-rich sites
With plenty to say but no structure for search or AI to use.
03
Local services
That need to win the map pack in their area.
Insights
Further reading.
How long does SEO take to work?
Technical fixes can show results within weeks. Content and authority usually take three to six months to build meaningful momentum.
What is GEO?
GEO, or generative engine optimisation, is the practice of making your business easy for AI assistants to find, understand and cite. It relies on clear content, structured data and consistent mentions of your business across the web.
Can you guarantee a number one ranking?
No, and you should be wary of anyone who does. We commit to the work, full transparency and honest reporting.
Do you write the content?
Yes. We research, write and optimise content, or edit what your team produces.
What is the difference between SEO, AEO, GEO?
SEO earns rankings in search results. AEO structures content as direct answers for featured snippets and voice assistants. GEO helps AI assistants understand and cite your business. One strategy covers all three.
How do you measure AI visibility?
Each month we test a fixed set of buyer questions across major AI assistants, and record whether and how your business is mentioned or cited.
Related services
Find out how visible you really are.
Tell us what you're building. We reply within one working day with clear next steps, not a sales script.