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01′ Build · Web Design and Development

Websites that load fast, read clearly and convert.

Custom web design and development: designed in Figma and built on the right platform for your team, whether WordPress, Webflow, Framer or fully custom code. Accessible to everyone and structured to rank from day one.

Overview

Web design and development, in the same room.

Most websites are designed by one team and built by another, and something always gets lost in between. We handle web design and development in the same studio, so the site you approve is the site that ships, down to the last pixel and the last millisecond.

Scope

What's included.

  • 01Discovery workshop, goals and sitemap
  • 02UX wireframes and custom visual design in Figma, never an off-the-shelf template
  • 03Responsive development for every screen size
  • 04Performance engineering, targeting Core Web Vitals (opens in a new tab) in the green
  • 05Accessibility to WCAG 2.2 AA
  • 06Technical SEO foundations: clean URLs, schema, XML sitemap and 301 redirects
  • 07Analytics and conversion tracking with GA4 and Google Tag Manager
  • 08CMS training and written documentation for your team

Platforms

The right platform, not our favourite one.

  • 01

    Figma

    Every website is designed in Figma first, so you can review, comment and approve before anything is built.

  • 02

    WordPress & WooCommerce

    For content-rich sites and online stores your team can manage day to day.

  • 03

    Webflow & Framer

    No-code platforms for fast, design-led websites your team can edit visually.

  • 04

    Custom development

    Hand-coded front ends, headless CMS builds and bespoke back ends when performance, scale or integrations demand it.

We work across all major no-code and open-source platforms, and recommend the one that fits your team and goals. Every choice is explained in plain language.

Who it's for

Built for teams like yours.

  • 01

    Launching

    Businesses launching their first serious website.

  • 02

    Outgrown

    Established companies whose site no longer reflects who they are.

  • 03

    Stuck

    Teams stuck with slow, page-builder-heavy sites that are hard to change.

Web Design FAQ

Questions, answered.

Can't find yours? Email hello@primorastudio.com

How long does web design and development take?

A typical marketing website takes 2-3 weeks of web design and development from kickoff to launch. Larger sites take longer, depending on page count, how ready your content is, and any integrations.

Which platforms do you build on?

We design in Figma and build on WordPress, WooCommerce, Webflow and Framer, or with fully custom code. We recommend the platform that fits your team, your content and how you want to manage the site.

Do you use templates?

No. Every site is designed for your brand and content. Under the hood we use proven frameworks to keep builds fast and maintainable.

Can I edit the website myself?

Yes. We build flexible, editable layouts, train your team and leave written documentation.

Will I lose my Google rankings if I redesign?

Not if the migration is planned properly. We map every old URL to its new home with 301 redirects, carry over metadata, and monitor Search Console after launch.

How much does a website cost?

It depends on the website, since every website is different. After a short discovery call, we send a written, itemised estimate.

Ready for a website that works as hard as you do?

Tell us what you're building. We reply within one working day with clear next steps, not a sales script.